Bold Rock Advertising Campaign
What?
The ask was our agency group to create a fresh and exciting advertising campaign for Bold Rock, aiming to reach an untapped market.
Who?
Our selected target audience for this campaign is Generation Z individuals (ages 21 - 26) looking for a go-to alcoholic beverage. We hope to persuade our audience that Bold Rock can be a drink for any life moment by highlighting the social aspect of the beverage.
Big Idea?
Informing our target audience that Bold Rock is for any occasion.
Cover page of my agency's booklet
(DESTiny Creative).
Research Insights
Creative Brief
Campaign Strategy and Rationale
Overall Concept
In this campaign, our agency created an advertising campaign to emphasize the variety of settings and occasions you can enjoy a Bold Rock in. The ads showcased the alcoholic beverages in some fashion in numerous settings to create a sense of fun community.
Design Elements
We embraced the vibrant branding of Bold Rock with confidence, using their logo and colors to connect with our target audience. The conversational and relatable tone we used ensures that every advertisement resonates beautifully, creating an aesthetic experience for our viewers.
Tagline
Our agency brainstormed over twenty potential taglines, and we ultimately decided on "Life's Full of Bold Moments". We used this line as a play on words of the brand name to highlight the social aspect of being bold as young, college-aged individuals and to reinforce the idea that Bold Rock is for any and all moments.
Example Advertisements
Print advertisement for magazine.
OOH advertisement on rideshare car.
Branded product placement in the TV show New Girl.